Viva Aerobus is strengthening its connection to Puerto Vallarta’s LGBTQ+ community and tourism industry by becoming an official sponsor of the Vallarta Pride Parade, one of the headline events of the city’s internationally recognized Pride celebration taking place May 17–24, 2026.
The partnership was announced during Tianguis Turístico 2026 in Acapulco, where representatives of the Mexican airline highlighted the importance of supporting events that promote inclusion while also boosting travel to destinations across the country. With tens of thousands of visitors expected to arrive in Puerto Vallarta for Pride week, Viva Aerobus will play a key role in connecting travelers to the festivities.
Organizers anticipate a significant turnout this year, with more than 35,000 visitors expected to arrive from across the globe. Travelers from nations as diverse as Canada, Spain, Australia, and the Czech Republic will converge on the coastal city, many utilizing Viva Aerobus’s direct routes from domestic hubs like Mexico City, Monterrey, and Guadalajara. This logistical support is essential for an event that has evolved from a local gathering into a cornerstone of international LGBTQ+ tourism for the region.
Vallarta Pride officially opens on May 17, the same day the world observes the International Day Against Homophobia, Transphobia, and Biphobia. The schedule offers a wide array of activities designed to celebrate identity and community, including the Pink Dinner, the high-energy Drag Derby, and the Rainbow Race. Culture takes center stage through various art exhibitions and the Diversity Gala, ensuring that the festival provides both entertainment and meaningful reflection.
The highlight of the week, the Pride Parade, will commence at 4:00 pm on May 21. The procession will travel along the Malecón and through downtown Puerto Vallarta before celebrations continue with live entertainment and street parties in the Romantic Zone. Events like the Pet Parade further emphasize the festival’s welcoming atmosphere, inviting residents and tourists alike to participate in the inclusive spirit of the city.
For Viva Aerobus, this sponsorship is an extension of its internal corporate values. The airline recently earned the Human Rights Campaign Mexico certification for the sixth year in a row, recognizing it as one of the nation’s premier workplaces for LGBTQ+ individuals. By bridging the gap between professional advocacy and public celebration, the partnership ensures that the journey to Puerto Vallarta is as welcoming as the destination itself. https://banderasnews.com/
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