In The Riviera Nayarit High Hotel Rates ‘Not an Issue’
According to Richard Zarkin, Public Relations Manager of the Riviera Nayarit Convention Visitors Bureau…now in its 12th year as an official destination, the region, which is bordered by the states of Jalisco and Sinaloa, is going for the luxury clientele in mind.
You will be waiting a long time if you’re waiting for Riviera Nayarit’s tourism scene to explode the way Cancun and Riviera Maya’s did.
High-end hotel names like Four Seasons, Auberge, Secrets, and W have either already opened or will open in the next couple of years, lending their names to a region growing in the ranks among luxury clients. At Four Seasons Punta Mita Resort, which ushered in the luxury era with its opening in 1999, a standard room during the high season can go upwards of US $1,200 per night.
Instead of dropping prices to the bare minimum like other Sun destinations, Riviera Nayarit’s hotels are swinging the other way, by actually increasing hotel rates by as much as 30%. The trend started two years ago in Compostela and San Blas as a way to spread the economic wealth among locals.
Mr. Zarkin said “Elevating rates has not been a big issue. With hotels constantly reinvesting in their properties, clients are still paying and booking and getting the ultimate luxury experience”.
“We don’t want 100% occupancy, we’re happy with 85% at higher hotel rates,” he adds. “With a lower density of rooms, yes, occupancy levels go down but this isn’t a bad thing. We noticed that occupancy for three- and four-star hotels went down, but at five-stars, they actually went up. It’s been a good way for us to target the luxury market.”
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